Introduction

Inclusion and Marketing digs deep into principles like belonging, customer experience and diversity to help you authentically practice inclusive marketing. Dan Pink is easily one of the most reliable voices when it comes to persuasion and sales. He shared hundreds of studies and dozens of tactics on how to persuade others. I read about one of these tactics a few years ago and it stuck with me ever since. The Hacker is a ceremonial dance in Maori culture. The Orblax rugby team do it before every game.