18min chapter

Experiment Nation: The Podcast cover image

S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan

Experiment Nation: The Podcast

CHAPTER

Enhancing Conversions through Mixed Methods Research

This chapter explores the advantages of integrating quantitative and qualitative research methodologies to improve user experience and conversion rates. It underscores the importance of understanding user behavior through A-B testing and UX research, illustrated by real-life client examples illustrating informed decision-making and continuous improvement.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode