What does it really take to go from writing code to running a company in the fast-moving world of IoT? What happens when a seasoned embedded engineer decides to build a company from scratch?
In this episode of The IoT Podcast Show, host Tom White sits down with Bartek Kling, CEO and founder of NeedCode, a company specialising in embedded software services for connected devices.
Bartek shares his journey from being a hands-on embedded engineer in the automotive sector to launching and scaling his own successful tech startup.
He opens up about the reality of stepping into a leadership role, the unexpected importance of sales and marketing, the art of building long-term client relationships and how NeedCode has carved out a space in a competitive market by focusing on Bluetooth Low Energy and full-cycle product development.
Whether you're building the next big IoT product or just want a behind-the-scenes look at what it takes to lead in this space, this episode delivers real insights, lessons learned, and a forward-looking view of the industry.
Chapters...
- 00:00 Introduction to Bartek Kling and needCode
- 03:43 Bartek's Journey from Engineer to CEO
- 09:19 Transitioning from Freelancing to Founding NeedCode
- 12:24 Challenges of Being a Founder and CEO
- 14:39 Differentiating NeedCode in the Market
- 16:36 Plans for Scaling NeedCode
- 19:09 Capabilities and Offerings of NeedCode
- 23:35 Common Customer Pain Points
- 26:44 Building a Talent Network for Growth
- 30:03 Future Trends in IoT
- 34:24 Security and Privacy in IoT Devices
- 37:09 Conclusion and Where to Find NeedCode
The episode is live on all major listening platforms now! Listen here: https://linktr.ee/theiotpodcast
Connect with our guest… https://www.linkedin.com/in/bartek-kling/
About needCode
needCode is a European IoT development company that specialises in creating smart product solutions, embedded software, and AI-powered IoT systems. They help businesses design, secure, and optimise connected products while offering strategic support and staff augmentation to bring innovative ideas to market.
Find out more: https://needcode.io/
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