EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Whale Informed by Triple Whale
The Intersection of Elasticity and Your Profitability
If you have great margins, then what you're interested in is trying to move as much of your product as possible. And so oftentimes for high margin, low elasticity a pro s the game here is, let's lower the price and just drive volume. Discounting is a real good way to like, get directional price elasticity, feetback. Do you guys see discount in pricing as same, same, but different?
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