2min chapter

Marketing Against The Grain cover image

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

Marketing Against The Grain

CHAPTER

The Future of AI Adoption and Iterative Marketing

This chapter explores the potential societal impact of AI models and tools, emphasizing the shift towards consumer adoption and the anticipated benefits of the new multimodal version of GPT. The speakers stress the importance for marketers to align on adopting AI tools, considering use cases, and harnessing AI as a feedback and acceleration loop to enhance marketing strategies.

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