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3min chapter
K#561 Vom Online-Pionier zum führenden Omnichannel-Optiker mit Mister Spex CEO Stephan Schulz-Gohritz
Kassenzone | CEO Interviews
Intro
In dieser Episode wird die Transformation von Mr. Spex, einem führenden Online-Anbieter für Brillen, untersucht. Besondere Aufmerksamkeit gilt den Strategien zur Bewältigung von Herausforderungen und der Neuausrichtung auf ältere Zielgruppen sowie der Premiumisierung des Produktsortiments.
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