Psychological distance captures the experience that a particular entity, for example, another person or an event is far from the self in the here and now. The way in which you frame the conflict influences the way in which people perceive and then react to it. In many of us, i think, because of our emotion and because we get caught up in the conflict, we just frame it a certain way. We believe that achieving considrolal fate is extremely powerful as a tool for communicators.

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