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The Obstacle Is The Way (Audiobook) Ryan Holiday

Notus & Friends

CHAPTER

The Ben Franklin Effect

I would just ask like questions that I thought would be helpful to me, but very easy for him to answer. It's actually interesting. There's this thing called the Ben Franklin effect. When you do someone a favor, you actually feel indebted to them. In fact, asking something small of them can build a better connection because now they're invested in you.

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