Emphasizing Passion and Team Ownership in Product Development

What does passion really look like on a product team? In this episode, Hannah sits down with Norma Løvhaugen, VP Strategy at Neat, to unpack how passion fuels team collaboration, customer empathy, and a culture of innovation. They explore the difference between building products with passion versus simply shipping features—and why that distinction matters more than ever in an age of generative AI.

Norma shares how Neat channels passion into a uniquely cohesive product experience, from obsessing over fabric swatches to translating human nuance into video conferencing. It’s a conversation about ownership, trust, and the magic that happens when design and engineering speak the same language (and respect each other's craft).

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Connect with Norma on LinkedIn
• Check out Neat