#213: Relaunching The Shangri-La Hotel Rewards Program
Let's Talk Loyalty
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How to Be an Instagrammable Property
Shangri-La is investing heavily in building up its own original content team. The idea is that you can create a community from people who may or may not have stayed with you yet. We start with the mind share, and then eventually move to timeshare and wallature. But for start, just really investing in that.
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Transcript
