How to Structure an Interview and How to Do Outreach

Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

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Show Notes

• Case Study Buddy — Joel's service we're talking about
• Some of their case study samples
• Pingboard, Varonis, Buffer — some of the companies that do great case studies
• Crisp Video — a company producing amazing video testimonials for lawyers (see one of the samples)
• Get your free copy of The Complete Guide to Growing Your Revenue with Case Studies
• Follow Joel on Twitter: @JoelKlettke

Today's Sponsor

This episode is brought to you by Lightmatter. Lightmatter helps some of the world’s fastest growing companies design and develop their software applications. Whether you don’t yet need an in-house engineering team, or you’re busy growing the next unicorn and can’t hire fast enough, there’s an immense value in working with a group of experts like Lightmatter. Check them out at lightmatter.com/uibreakfast to learn more.

Interested in sponsoring an episode? Learn more here.

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