In this particular case, and again, this is nothing but underlying interest of having multiple layers. But you get fixated on it. And I think we do that all the time. Yeah. So one thing that happens there is that we got fixated on the position. And we lost track of our underlying interest. The other thing that we did was that we made the situation antagonistic in a way that was really costly. Like I want to feel good in my home. If I like crushed their business. I'm like, oh, here's there's the guy who crushed our dreams. They're going to feel awful. We create all this antagonism. Even when that antagonism