30 Minutes to President's Club | No-Nonsense Sales cover image

#182 - Hall of Fame: Kevin “KD” Dorsey

30 Minutes to President's Club | No-Nonsense Sales

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How to Build Doubt in a Prospect

A lot of reps uses filler words for answers, says Katie Couric. What does that build in the prospect? "Well, you're building some doubts," she says. The whole point of selling is to unsell them on what they're doing now and sell them something new.

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