A lot of this is about like going against what your natural instincts are. And if all that you know is know like, huh, there's this behavior that would be advantageous to me, but I often don't do it,. That's great. You're really doing awesome. Like those 5% of the time you do do it, that's great. And like figure out how to do it more often. That's like a life's work. The I had a question that I forgot to to bounce off of as goes way back in the conversation. But when you were talking about in negotiation, when you were asking people, why is that important to you? I'm wondering, does