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This 1 Skill Helped Him Sell His Business For $70M

Wealthy Way

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Exploring Marketing Tactics, Metrics, and Lead Generation Strategies

This chapter delves into the significance of metrics in marketing and the speaker's successful use of Facebook for lead generation at a minimal cost. It explores diverse marketing tactics such as direct-to-seller marketing, PPC, TV commercials, cold calling, text messaging, and direct mail, and introduces Lead Kitchen as a unique platform for real estate investors to effortlessly acquire motivated seller leads. Additionally, it discusses the evolving marketing landscape, emphasizing the ongoing necessity for marketers to adapt and persistently engage with buyers in a competitive environment.

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