Redefining Professionalism and Innovation

This chapter analyzes the decline of professional status and power since the 1960s, emphasizing the shift in perception of professionals within organizations. It explores the complexities of innovation management, the impact of outsourcing, and the need for multidisciplinary collaboration amid evolving societal expectations. The chapter calls for a redefinition of innovation to encompass its entire lifecycle, emphasizing sustainability and the importance of protecting knowledge amidst rapid change.