How to Enhance the Buyer's Experience

I think the modern motions are not so much automation. It's more about augmentation. How do I augment that person in the suit? How do I give them the intelligence? Another analogy I used to make is a, there's a, when he did keynotes, there's this castle in Austria called Ho Kholstervitz. That castle has 19 gates that will kill you if you try to approach and you weren't invited. And so if you have an Ironman suit, you could fly up to the top and go right into the garden, which is great. But then Doug and Betsy, it gets back to, are we hiring the right people to do this? Or