#402: Giant Food Celebrates Its Award-Winning Loyalty Strategy
Let's Talk Loyalty
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The Challenges of Running a Loyalty Program
I think the piece about devaluation is something that, you know, certainly on this show, Ryan, we probably need to discuss a lot more as we go forward. There has been a lot of big programs that again, I think the media picks up on the devaluation in a very negative way which is very difficult for the program owner to manage. Even boots in the UK did on paper devalue the currency. But actually, what they did was they put different value, much richer value into other areas of the program. So I guess what I'm trying to say is for any loyalty program owners that are here and listening and concerned, if they're being asked to devalue something,
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