The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO SELLING VALUE OVER PRICE AND CLOSING THE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Keep Out of the Commoditized Trap

"It's not selling on fear, but it's selling on the reality of emotions," he says. "If you tell me anything other than zero, I know you're lying to me." He adds: "The job force now, people want to go to places that are safe"

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