4min chapter

Scaling DevTools cover image

Jacob Eiting - CEO of RevenueCat: Extreme dogfooding

Scaling DevTools

CHAPTER

Innovative Marketing Through T-Shirt Giveaways

This chapter explores the innovative and informal marketing tactics that fueled the company's growth, spotlighting a thriving t-shirt giveaway program. The hosts reflect on the evolution of subscriber engagement through this initiative and the challenges of maintaining authentic communication in a corporate environment.

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