Coach the Hell Out of Your Client and Be Willing to Hear No Four Times on a Console

When you are aiming for just like a little less failure you're also aiming for a little less success. I feel like this happens so subtly and so subconsciously we're not even aware of it so I want you to just be able to use this podcast to become aware of it. My clients will tell me that they're willing to hear no on a console but then they go in with the intention of trying to get the yes. They spend the entire console thinking about how to get theYes. Even when they go into overcoming objections like the moment they hear no they're like oh my god I have to turn this into a yes. That's not truly being willing to massively fail and to