The Intentionality of Product Marketing and Product Marketing

I'm really clinging to one thing that you said, which is the intentionality. I think it can be easy to just show up somewhere and just focus on doing the job and getting something done. But what I'm hearing from you is that in both kind of fostering opportunities to collaborate and connect and celebrate others, is there's this intentionality going out of your way to make something happen? It's got to be intentional. And I say that because it is very hard to build relationships. If we can maintain those relationships, if we can keep them going, then we all win faster and better, I want to say than if we were doing this separately.