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3min chapter
Sell Playbook: How To Ask Discovery Questions To Uncover Business Problems (Nick & Armand)
30 Minutes to President's Club | No-Nonsense Sales
Building Trust and Positioning as an Advisor in Sales Interactions
Emphasizing the value of a collaborative conversation approach in sales discovery, where the salesperson acts as an advisor rather than an interrogator. It highlights the importance of avoiding common sales tactics to establish trust and form a genuine connection with prospects.
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