Introduction

Rekola Max Throatcare is the best of Swiss nature wrapped around a powerful liquid menthol center for maximum relief from your worst cough and sore throat. The use of randomized experiments in economics has exploded in the last 25 years, and John deserves more credit for that than anyone else. But how he did it? That's the really remarkable thing. It's this story of a complete outsider, a renegade thinker whose ideas and personality were so powerful that they couldn't be defeated.