3min chapter

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People Behind the Product #1: YouTube and the Evolution of the Creator Economy

a16z Live

CHAPTER

What's the Biggest Change in Platforms?

"i think the entire world has changed to embrace the idea thatno one platform is going to provide everything that your community wants from you," he said. "It's quite hard to carry your audience across platforms and carry your value proposations across platforms, ing that folly." He added: "If name and likeness is something that your fans appreciate, you can create merchandise".

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