Episode 259: Designing Services vs Products with Justin Zalewski
UI Breakfast: UI/UX Design and Product Strategy
00:00
Do You Have a Framework for Customer Pains?
The jobs to be done style interviews focus on the change that customers are trying to make in their own lives. These gain good traction for good reason, I think, because it does such a good job of focusing on the change they're trying to make. It frames up their focus broadly enough that it isn't so narrowly tactical and it still allows product teams to be very outcome-focused.
Play episode from 09:55
Transcript
