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2min chapter
Jim Kalbach on Jobs to Be Done
The Informed Life
The Benefit of Jobs to Be Done
At the root of the approach is reframing our offerings from the perspective of the people who are benefiting or who are getting value for offerings, right? Whether they be customers or end users or what have you. And that requires that we as a team, as an organization, step outside of our own needs, right? That's absolutely correct.
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