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Sasha Duchnowski: Consumer Behavior & Sustainability | APS Series - Ep 01

The Dairy Podcast Show

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Exploring the Say-Do Gap in Consumer Behavior

This chapter explores the disconnect between consumers' intentions and their actual purchasing behaviors, particularly regarding sustainable products. It examines how factors like pricing and instant gratification impact decisions, complicating the willingness to pay for eco-friendly options amidst economic pressures.

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