The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

WITHOUT THIS YOU ARE JUST A CLERK WITH IT YOU ARE UNSTOPPABLE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Selling Change and Overcoming Resistance in B2B Sales

The chapter discusses the importance of informing customers that resistance to change is normal and explains how small changes can disrupt workflows. It emphasizes the need to help customers adjust to new products in order to save them time.

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