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How Bose compete with AirPods — and why it’s in more cars than ever, with CEO Lila Snyder
Decoder with Nilay Patel
Are You Under That Pressure?
Any public company in the current economic climate would be shutting that down. The beauty of our structure and being private is that we can play a longer game. We don't have shareholders externally and investors that are looking at quarterly results in the same way. And so it gives us the freedom to look out a few years and say look we're willing to sacrifice performance this year because we think this investment is critical to the future of the company.
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