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The Importance of Defining the CSM Role in Your Org
Gain Grow Retain
The Beauty of Soft Replications
The model was that the company got 95% of a customer's lifetime value on day one. They forked over, you know, 500 thousand million, three million, five million. That was revenue. And then they also had to pay the 20 % maintenance every year to get up dates and to get access to support - but it wasn't their responsibility.
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