Devin's Guide to Building a Successful Business

In more niche markets there's almost always going to be the sort of business leader or the other side. Then you typically got a competitor who's the cheap guy right that is you know it's not the Cadillac and so on. And then you've almost always got the guy who may be the technical innovator who's got the cleverest features. Great point that we spend our day trying to find those points of entry to say okay there's a big shift going on here can we take advantage of it or to wide open space.