Matt Kelly | The Midnight Pod cover image

From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52

Matt Kelly | The Midnight Pod

CHAPTER

The Perceived Value of the Indexing Expectations

Our product before then, our time to second purchase was 19 days. We swapped to subtract 24 and now it's 9 days. Perceived value of the indexing expectations are two big things that you can prioritize. Everybody thought about shipping. How many stores? So you don't decide everybody everything. Like, just... Yeah, we do.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner