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From Market Stalls to £5m per month with a Fragrance Brand - Connor Martin | The Midnight Pod Ep 52
Matt Kelly | The Midnight Pod
The Perceived Value of the Indexing Expectations
Our product before then, our time to second purchase was 19 days. We swapped to subtract 24 and now it's 9 days. Perceived value of the indexing expectations are two big things that you can prioritize. Everybody thought about shipping. How many stores? So you don't decide everybody everything. Like, just... Yeah, we do.
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