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6min chapter
A look back on Snickers' strategy with the team that shaped it
On Strategy Showcase
The Evolution of Snickers' Brand Strategy
This chapter explores the evolution of Snickers' brand strategy, including their focus on recharge and reward. It discusses how Snickers has expanded their campaign to appeal to consumers in different situations, not just hunger moments, and the global impact of their advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode