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19min chapter
27. Starbucks: ¿será la estrategia correcta regresar a sus orígenes?
Chisme Corporativo
Estrategias de Éxito de Starbucks
Este capítulo examina el modelo de negocio de Starbucks y las tácticas que han llevado a su reconocimiento global. Se analizan aspectos como la personalización, la atención a los empleados y la adaptación cultural en diferentes mercados. Además, se reflexiona sobre los errores estratégicos y la importancia de regresar a los fundamentos para preservar la experiencia del cliente.
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