Amazon's Ad Business Soars + AI APIs — With Benedict Evans
Big Technology Podcast
Navigating Big Tech: Marketplace Dynamics
This chapter explores the rapid changes within the tech landscape, focusing on valuations, adoption of e-commerce, and the implications of macroeconomic factors. It delves into the intertwined nature of advertising and retail, particularly the rise of Amazon's advertising business and the evolution of its marketplace strategy. The discussion highlights challenges faced by retailers and third-party sellers in a bewildering digital landscape and the effects of these changes on consumer behavior.
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