3min chapter

The Yzzi Research Podcast cover image

Establishing a Voice of the Customer (VoC) Program (ft. Shipra Kayan)

The Yzzi Research Podcast

CHAPTER

Upwork VOC Program - How Did You Evangelize and Socialize the Program?

At Upwork, we established a cross-functional team to be sort of the owners of the voice of the customer. We measured impact by how much change we could affect on the product roadmap. Once we had a few success stories, we brought them to the company all hands. And then just took those stories around.

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