TIP106 : Influence and Pre-Suasion w/ Dr. Robert Cialdini (Business Podcast)
We Study Billionaires - The Investor’s Podcast Network
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The Principles of Consistency
People say yes to those who can show how what they're asking someone to do is consistent with an existing commitment that person has already made. There was a study in the UK where there's a problem of people who don't appear for their medical appointment and they were able to reduce that percentage by 18%. By doing a small thing different at the end of the previous appointment. The research shows people live up to what they write down. And then the last of these principles is scarcity people sayYes to those who show them that the opportunity there is is scarce or rare or dwindling in availability.
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