In this video, I break down 30 different newsletter growth channels—from social and search to partnerships and paid ads—and rank them based on scale, effort, and subscriber quality. I’ll share surprising data showing just how wildly subscriber value can vary between sources, plus the framework I use to evaluate conversion and lifetime value. We’ll cover channels like YouTube, LinkedIn, Instagram, SEO, Meta ads, cross-promotions, and more. If you’re trying to figure out which few channels to focus on for real, sustainable growth, this video will point you in the right direction.
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Timestamps:
00:00 Overview of the Newsletter Growth Tier List
01:33 How I’m Ranking 30+ Newsletter Growth Channels
02:11 Organic Social: YouTube, LinkedIn, Instagram, Substack Notes, X, TikTok
10:42 Paid Social: Meta, LinkedIn, X, and TikTok Ads
14:41 Search & SEO: Organic vs. Google Ads
18:05 Partnerships & Collaborations: Guest Posts, Podcasts, and Cross-Promotions
24:07 Organic Growth Tactics: Referrals, Giveaways & Communities
28:52 The Worst Channels Hurting Your Newsletter
37:54 The Tier List Recap
38:53 My Recommendation
40:09 Real Data Breakdown: Conversions & Revenue per Source
45:01 What I've Learned From The Data
