The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRETS TO SELLING VALUE OVER PRICE AND CLOSING THE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Introduction

If we fall into the commodity trap, it's hard to get out. In B2B, cheap is usually not so smart because the implications are pretty substantial. The days of pitching, pitching's all about finding interest. People aren't open-minded when they open your email or take your call. They're closed-minded. And if you are in the course, start the conversation, get the meeting.

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