#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Create Content for the Sales Team at Different Stages
I have a map of the buyer journey that outlines the different content that we have at each stage. Most of it is highlighted and read that I need to still create this piece, again, being new. But over time, I want to see that kind of get a little more fleshed out. And then of course, you add things, you learn new things, you find a new use case that you want to do some marketing around. It's kind of the processes evolve and these assets kind of build up in your toolkit.
Play episode from 22:15
Transcript
