Imperfect Action cover image

Ask Steph: I have so many ideas, so how do I choose?

Imperfect Action

CHAPTER

Navigating the Decision of Choosing a Business Idea

Exploring the challenges of choosing the right business idea, this chapter follows a personal journey of starting a business, facing financial struggles, and closing it down. Emphasizing the significance of factors like business model, pricing, expenses, and market demand in shaping the fate of a business.

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