052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
MAFFEO DRINKS
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Market Expansion Strategy: From Australia to California
The chapter delves into a small brand's journey from launching in Australia to pivoting and testing their product in San Diego, California. It highlights the importance of identifying the right market, adapting quickly based on feedback, and aligning with the brand essence during strategic pivots.
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