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How to Change: Getting From Where You Are to Where You Want to Be with Katy Milkman

The One You Feed

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Incentives and Commitment Devices in Behavior Change

This chapter explores the role of multiple incentives in achieving lasting behavior change, emphasizing the importance of addressing underlying barriers. It introduces BJ Fogg's model of motivation, ability, and prompts while differentiating between sophisticates and naifs in decision-making. The discussion also highlights the effectiveness of commitment devices in overcoming procrastination and enhancing personal goal achievement.

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