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Die Lego Story | Bausteine in der Klemme | 3
Kampf der Unternehmen
Lego am Rande des Bankrotts: Ein verzweifelter Kampf um die Zukunft
Dieses Kapitel beleuchtet die kritische Lage von Lego im Jahr 2004, als das Unternehmen kurz vor dem Bankrott steht. Es wird erläutert, wie strategische Veränderungen und Lizenzpartnerschaften letztlich entscheidend waren, um das Unternehmen zu retten und die Familientradition zu wahren.
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