EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Whale Informed by Triple Whale
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How Do You Deal With Price Anchoring?
Two or 300 orders per group will help you get to a statistically significant resultm in most cases. The biggest pushback i would see here is somebodys, there's a concept in economics called price anchoring,. And so i might have even bought the product at x, y or z price, and now you're trying to sell it to me for more. How do you guys handle that objection? Cause i'm sure you hear it all the time, right? Yes.
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