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EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Whale Informed by Triple Whale
How Do You Deal With Price Anchoring?
Two or 300 orders per group will help you get to a statistically significant resultm in most cases. The biggest pushback i would see here is somebodys, there's a concept in economics called price anchoring,. And so i might have even bought the product at x, y or z price, and now you're trying to sell it to me for more. How do you guys handle that objection? Cause i'm sure you hear it all the time, right? Yes.
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