How Cold Conversion Triggered You to Sell Your Company

A large part of our theoretical kind of wealth and our, you know, in our financial portfolio got stuck in this business, right? Cold conversion. The second part of it was really the fact that as a marketing automation platform, I think I found we found ourselves in probably the most congested competitive space of the market for software. And I never felt that email marketing was my life's work either. So combination of those things made me at least say, let's put my hand up and say, Hey, we might be interested to sell.