2min chapter

How I Built This with Guy Raz cover image

I.R.S. Records: Miles Copeland

How I Built This with Guy Raz

CHAPTER

How to Promote Your Artists in a Magazine

Miles Copeland started a trade magazine called college event. It was like a listing of all the artists touring who their agents were with their booking fees. He would write positive glowing articles about his artists that you represented in this magazine, except your name was nowhere to be found in this magazine. No one knew that Miles Copeland was behind this magazine,. Yet you were promoting your own bands in the magazine.

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