The Importance of Social Media

Twitter is an interesting case study because it's also an anxiety machine. It's like hooking yourself up to an IV drip of anxiety producing medication. The social media tools are in this weird intersection where they do need to help your business goals, but also if some of the goals they're trying to promote that's going to help them make more money are contrary to your interest. And so this is why I use a blog but don't use Twitter.