S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.
Bulletproof Entrepreneur
00:00
How to Be a Successful Marketer
I think if anybody was starting a journey, marketing services, a young person like I was it, it would just get into that stuff and understand the techniques behind it. What's more important is the competitiveness, the sector, the targeting, the strategy behind going to market - which isn't creative output. So anything, I agree with you also be eclectic. Look for things outside your own sphere of knowledge and influence, whether it's not technology, anything, anything. That really, really good. Send me a few.
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